Tony Bowler

About Me

Hey there! I'm Tony Bowler an independent advertising and marketing professional operating out of Houston, Texas.

I’ve spent ten-plus years honing my expertise in data analytics and business intelligence, the core of marketing in the digital era. I have a passion for creating innovative solutions to the complex problems faced by today’s business owners.

I take great pride in my work as a freelance media professional and I enjoy living out my passion for helping large and small business owners, entrepreneurs, and other social media influencers develop and grow their professional brands.

Phone: (713) 502-3091
City: Houston, TX
Email: tbowler6@gmail.com

Education:
BA Advertising - 2009
BS Digital Media Innovation - 2024
Freelance: Available

My Resume

Download a copy!

Education

BS - Mass Communications & Digital Media Innovation

2022 - 2024

Texas State University, San Marcos, TX

BA - Mass Communications & Advertising

2004 - 2009

Texas State University, San Marcos, TX

Professional Experience

Freelance Marketing Professional

2022 - Present

The Duke Inc., Houston, TX

Freelance Marketing, Advertising and Brand Management Professional specializing in building brands for entrepreneurs and small business owners.
Comprehensive branding initiatives and strategic marketing campaigns, specializing in brand growth for small businesses and influencers on social media platforms.
Design and manage high-impact websites to boost customer engagement and brand identity.
Create visually compelling marketing materials for diverse media channels.

Marketing Manager

2023 - 2024

Core Group Resources, Katy, TX

Led marketing for seven business lines, aligning strategies with brand goals and diverse markets.
Enhanced campaign efficiency via Hubspot integration, achieving measurable improvements.
Directed a dynamic marketing team to execute impactful campaigns and provide strategic insights.

Marketing Content Specialist

2022 - 2023

Core Group Resources, Katy, TX

Enhanced SEO metrics with targeted strategies, driving an organic growth of 60%.
Coordinated marketing campaigns, achieving significant engagement and alignment with business goals.
Created diverse marketing content across multiple channels, including blogs, articles, social media posts, podcasts, and newsletters.

Market Research Analyst

2017 - 2022

Crown Castle, Houston, TX

Enhanced sales conversions by 11% through detailed tracking and nurturing of cold sales opportunities.
Forecasted market trends using financial data to identify profitable customer expansion areas, supporting sales and land acquisition strategies.
Conducted extensive market research across 100+ cities, uncovering new development prospects and refining market strategies.

Freelance Content Creator

2013 - 2016

The Duke of Movietown, Houston, TX

Content creator for The Duke of Movietown blog and podcast. 200+ original pieces.
Event coordinator for Duke of Movietown events such as film screenings, contests, comedy showcase, car shows, and other special live events.
Managed social media presence, web design, graphics, and digital marketing.
Adept at using audio recording equipment and audio and video editing software.

My Portfolio

A collection of my professional and personal works

Core Group Resources

I was the Marketing Manager for Core Group Resources 2022-2024. I managed their web presence, flyers, podcast, social media, and various other events and initiatives.

Tinder Mock Campaign

Mock campaign for Tinder.

Lego Mock Campaign

Mock campaign for Lego.

Pedigree Mock Campaign

Mock Campaign for Pedigree

Didi's Ladybug Blues

Didi's Ladubug Blues is a children's book that I wrote to help little ones and big people alike overcome the anxieties of life. The lessons in this book are universal and helpful to people of all ages.

Runs and Drives Blog

Runs and Drives is a blog dedicated to the ups and downs of classic muscle car culture.

Runs and Drives Magazine

This was my final project for one of my digital design courses. I developed it as a companion piece to the Runs and Drives blog site.

Advanced Social Media

I got the pleasure of working a social media marketing campaign with the city of San Marcos Downtown doing some analytics of their social media presence.

The Duke of Movietown

The Duke of Movietown is a passion project of mine that incorporates a lot of my favorite things. Movies, podcasts, comedy, and cars! I am proud of everything I was able to accomplish with this project.

Typography

A smart man once said to hope for the best, plan for the worst, and have a good attitude when it all goes sideways.

Multimedia Journalism Entry

Here I interview a number of Houstonians who are turning away from the classic 9-5 infavor of pursuing the passions they picked up during the pandemic.

Music

I partnered with Dublin artist Ciara Hughes and record producer Hänz Nobe to record Little One during the coronavirus quarantine. I played bass on this track along with guitarist Sansrock and Chris Varvaro handled the mixing and mastering.

Author, Blogger, Marketing and Digital Media Professional